Businesses today are awash with customer information. You will know who they are, when they shop, and what they buy. You can contact customers directly through a range of channels and measure their response to these communications.
And while this activity provides a rich understanding of your customers’ relationship with you, it can’t tell you how valuable this relationship is, or how it measures against your competitors’.
At Marketview, we can see consumers total spending across all retail and service categories. This means we are uniquely placed to assist businesses understand the strength of their customer relationships. We know the full value of their wallet, and at which of your competitors they are spending their money.
We understand how their spending relates to their lifestyle, their work and home locations, and their life-stage.
With more than 15 years of spending trends to draw from, our team can help you identify opportunities for improving customer value, and market growth.