Harness Marketview's spending insights to foster a more dynamic, efficient, and citizen-centric approach to governance.
Consumer spending insights is a powerful tool for the public sector, offering invaluable insights that can drive more informed policy-making and enhance public services. By analysing spend patterns, government agencies can identify economic trends, allocate resources more effectively, and tailor services to meet the evolving needs of the community. The insights not only help in anticipating the needs of the public but also in evaluating the impact of policies and programmes, ensuring that the public sector remains responsive and accountable.
80%
of New Zealand population directly impacted by Marketview reporting.
* Based on 2024 June Marketview local government clients
The Marketview difference
Our insights are based on the billions of transactions we receive. Built from the ground up, it offers the flexibility to zoom in, to provide the granularity to make detailed decisions; as well as to zoom out, for a bird’s eye view of the whole ECT (electronics card transactions) market.
Our methodology has been refined over decades of working with influential large and small brands; central and local government who use these insights to make consequential decisions, proving our data is specific, relevant and can be leveraged to drive efficiencies, revenue and stakeholder satisfaction.
How we can help
Performance Reporting
- Performance of the town centre, business improvement district, retail precinct, new development
- Inflow, to understand what attracts visitors to spend within
- Leakage, to understand what locals are spending elsewhere
- Return on investment
- The night-time economy
Impact Analysis
- The benefit of hosting an event
- Evaluation of trials such as free parking, pedestrianising an area
- Impact of construction, traffic configurations, policy changes etc
- Impact of the closure or opening of facilities and resulting shift in purchasing behaviour
- The impact of unplanned events and the recovery period
Bespoke to Support Decision Making
- To support district plan discussions
- Calculation of relief packages
- Evaluation of policies such as Easter Sunday Trading
- When to intervene with city activation strategies
For years, we have used Marketview data to monitor consumer spending trends in our city’s business community. It is an essential resource for us. We use this data to determine the impact of city festivals and events, and civic construction activity, on consumer spending behaviour. We find the people at Marketview to be incredibly responsive, and open to evolving their offering to meet our changing needs.
Christopher Stachowski
/
Head of Research & Evaluation,
Wellington City Council
Marketview provides Hamilton City Council with spending data which is an invaluable resource in tracking Hamilton’s spending over time. Without their data, Council would lose its ability to track spending both by sector and by area. It is through this spending tracking that Council can make informed decisions about to place our resources to create the best environment for economic growth.
Andy Zhao
/
Analytics Programme Manager,
Hamilton City Council
Marketview provides us with the timely and in-depth insights we need to understand and respond to the changing visitor market in the Queenstown Lakes district. The easy-to-use dashboard makes it simple to understand and draw insights to inform our conversations with our members and stakeholders, helping them to make informed decisions.
Eilidh Blanchard
/
Data & Insights Analyst,
Destination Queenstown
Destination Hauraki Coromandel have come to rely on Marketview as a reliable data source to understand performance and trends. This is the only consistently available data source where we can monitor visitor spend at a national, regional, district and community level.
Hadley Dryden
/
General Manager,
Destination Hauraki Coromandel
RotoruaNZ has worked with Marketview for some time now and have always found them incredibly helpful with our varied data requests. The data they have provided has enabled us to provide valuable insight to Rotorua’s tourism operators.
Justin Kimberley
/
Head of Business Growth, Insights and Innovation,
RotoruaNZ
Frequently asked questions
Find answers to common questions about marketview’s products and their capabilities.
Where does Marketview data come from?
Our insights are based on transactions at Worldline merchants.
We combine that with decades of experience and methdology enhancements and publicly accessible documents to model the total electronic card transaction spend.
I am a retailer/business owner. Can anyone see my business transactions?
No.
We are committed to maintaining merchant confidentiality in all of our reporting. This means that a sample of business are grouped together for reporting so that no one merchant can be singled out or be reserved engineered.
How up to date is Marketview’s information?
Marketview receives transactions daily from Worldline and depending on the requirements, is generally available for reporting within four working days of the actual transaction date.
How reliable is Marketview insights?
Marketview uses Worldline data, which is New Zealand’s largest payments provider, representing the majority of retailers in New Zealand.
Marketview has specialised in analysing transactional data for more than two decades, where retailers, large and small, and the public sector have been relying on Marketview insights to inform their decisions over this time and continue to do so.