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The goal was to provide a benchmark and define clear, measurable metrics to isolate drivers of success that could be actioned upon. We worked collaboratively with our client to design a reporting framework to provide data and insights that was more than just a scorecard.
While market share was the cornerstone of the data, value add was achieved by drilling down to the drivers of performance that determined the changes in high level figures. By incorporating dimensions such as the number of customers in the market and the number of visits made, the company was able to understand the changes over time.
A monthly data feed was established that transferred the data via an API in a format that allowed accurate and consistent ingestion into the company’s visualisation platform.
The data could be segmented geographically and by time to provide greater granularity. It could also be organised, queried and extracted to inform multiple business units of performance trends and their drivers.
The company was able to socialise the data through the organisation via a dashboard which was extremely well received.
It was used across marketing and operational divisions and became a key element of analyses as diverse as post campaign and new store analysis, unexpected business interruption analysis and ranging strategies.