In the age of communication, there is no shortage of information. The challenge for many of our clients lies in extracting valuable insights from the extensive channels available.

Marketview analyses consumer spending patterns from reliable sources across all categories, allowing you to gain a deeper understanding of how consumers behave. We help clients across a range of industries to understand what is driving their sales growth or decline.

We can help you understand how consumers respond to marketing campaigns, promotional offers, market changes and new offerings. We can also monitor macro-economic factors, online spending, and infrastructure changes, to provide you with a wider context for your decision making and analysis.

Who benefits from our services:

Marketview is used by retailers, commercial landlords, local and central government bodies, regional tourism organisations, economic consultants and the media as a source of information on what consumers are doing with their money.

Marketview helps you make strategic decisions without the guesswork.

LEARN HOW OUR SERVICES CAN HELP YOU

Frequently asked questions

  • WHERE DOES MARKETVIEW DATA COME FROM?

    Our data insights are based on the spending and transactions of BNZ and Paymark credit and debit (EFTPOS) cardholders. It excludes business and corporate cards

    The transaction values exclude cash out with purchases, Hire purchase, direct debit/automatic payments or cash payments.

  • HOW REPRESENTATIVE ARE BNZ CARDHOLDERS OF THE NATIONAL POPULATION?

    BNZ cardholders represent a cross-section of New Zealand's consumers The base is under-weight in card holders aged under 15 years old

    NB: BNZ requires credit card customers to be aged 18 years and over and debit card holders to be 13 years or over

  • I AM A BNZ CARDHOLDER. HOW ARE MY DETAILS KEPT CONFIDENTIAL?

    All personal identification including cardholder names, addresses, card and account numbers are removed by BNZ and replaced with geographic and demographic codes before being supplied to Marketview for analysis

  • I AM A RETAILER/BUSINESS OWNER. CAN ANYONE SEE MY BUSINESS?

    No, Marketview provides a breakdown of spending for a client against a sample of businesses. The size of the sample is sufficient to ensure the performance of an individual store or brand can't be identified

  • HOW RELIABLE ARE THE MARKETVIEW FIGURES?

    We're confident that Marketview provides an accurate representation of consumer spending in New Zealand

    We've specialised in analysing transactional data for more than 15 years, and many retailers - from national chains to small independent stores across a range of categories - rely on Marketview alongside their sales information to inform their business decisions.

  • HOW UP TO DATE IS MARKETVIEW'S INFORMATION?

    Marketview's data is produced daily by BNZ and is generally available for reporting within four working days of the actual transaction date

  • WHAT BUSINESS CATEGORIES DOES MARKETVIEW COVER?

    Marketview covers any industry using EFTPOS or credit cards as a payment method. Our core strength is in retail where cards are a major method of payment

  • HOW DO I GET THIS INFORMATION?

    Marketview's insights are available in standard reports, but can also be customised to your specific needs

  • HOW DO I BUY MARKETVIEW REPORTS?

    Reports can be purchased on a one-off basis or on subscription. If you are interested in buying a Marketview report email us at info@marketview.co.nz or call us directly on 04 472 1991

Have a question not answered above?

CONTACT US FOR MORE INFORMATION